Communications: Your Law Firm’s Growth Engine
Messaging & brand strategy
Define who you are and why it matters
Strong messaging helps people choose fast. Define who you serve, why you win and how you work. Build simple, repeatable language attorneys can use in pitches, with clients, on panels and with press.
- Use easy to understand language
- Make every touchpoint count
- Clarify practice strengths
Media & public relations
Be findable and quotable
Reporters use legal sources who help them file on time. Offer journalists timely analysis, case developments and data, and train attorneys to speak clearly, avoid jargon, legalese and deliver quotes that editors can use.
- Build a media list, share your story
- Prep spokespeople and use them
- PR is not damage control
Client and referral communications
Inform clients, earn referrals
Current and future clients want clarity, not volume. Use short, predictable updates to explain next steps, timelines and implications. Share practical takeaways to show value and to stay fresh with referrers.
- Set expectations and reduce risk
- Keep a steady cadence across platforms
- Send concise updates
Thought leadership & content strategy
Publish useful answers
Translate legal insight and expertise into usable content. Prioritize timely questions clients ask, then repurpose work you already do into alerts, checklists, FAQs and CLEs. Track which topics drive inquiries and matters opened.
- Plan, publish, repurpose
- Turn knowledge into growth
- Content equals visibility
Crisis planning
Crisis communications is risk management
A breach, lawsuit or viral post can escalate quickly. Prewrite statements, define approvals and assign spokespeople. Quickly and carefully respond with facts, notify stakeholders, document actions and repeat as often as is necessary to maintain trust and minimize exposure.
- Define roles and approvals
- Monitor issues and update stakeholders and media with facts
- Crises happen, be ready
Website and digital essentials
Make every click lead to work
Your website is often the first interview. Lead with industries, services, outcomes and thought leadership. Clarify next steps with strong calls to action. Keep profiles and directories current to reinforce credibility everywhere clients look.
- Use all platforms
- Maintain practice pages, attorney bios and calls to action
- Show case studies