YOUR VOICE EQUALS
YOUR BRAND

SHAPE HOW PEOPLE FEEL

Your brand is your logo, your tone, your language and your cadence. It's how the founder sounds in an AMA, how the brand's official account replies to a Tweet and the way team members present themselves in a funding pitch. Your company's voice builds trust.

• Audit your brand tone across channels.
• Create your brand voice guide.
• Use your voice in all brand messaging.

DEFINE YOUR MISSION,
VALUES AND TONE

EMOTION DRIVES ACTION

Functional messaging tells people what you do, and emotional messaging makes them care. Startups often punt bridging the gap between stakeholders listening and caring. Creating and sharing a message that emotionally engages stakeholders creates outsize impact.

• Turn features into feelings.
• Craft narratives that move people.
• Humanize your brand.

MAKE EVERY
TOUCHPOINT COUNT

EVERY INTERACTION REFLECTS YOUR BRAND

When startups scale so does inconsistency. A company's website, emails, pitch decks all talk, and they all need to deliver a cohesive message. Each touchpoint will either build your brand or break it. A cohesive brand builds trust and looks good.

• Identify what shapes perception.
• Create messaging templates.
• Train teams on brand voice.

UNIFY YOUR
NARRATIVE

EVERYONE NEEDS TO SPEAK THE SAME LANGUAGE

When everyone in a company communicates the same message, customers understand it faster and act sooner. Aligning messaging among departments reduces conflict and minimizes customer confusion and missed opportunities.

• Hold messaging workshops.
• Build messaging playbooks.
• Ensure consistent customer experience.

MESSAGING
EVOLVES

STAY RELEVANT AS YOU SCALE

Regular updates keep your company's brand relevant and compelling. What worked at seed stage won't always grow a company to a Series A. Markets shift, products mature and audiences change. Messaging needs to evolve to reflect these changes.

• Run periodic brand audits.
• Update messaging frameworks.
• Rebrand and reposition.